The Netherlands: Almere-based channel manager NextPax has launched a direct booking technology advancement with Google for property managers to list their vacation rental properties on Google Hotel Search.
The aim behind the launch is to give property managers the capability to direct visitors directly to their own respective brand websites, rather than channelling them through a third party website or iFrame, where an HTML document is embedded within another on a website.
The global travel tech company was previously selected to work alongside Google in creating solutions for the global vacation rental market when it was still a nascent tech startup.
In a statement, NextPax CEO Erik Engel said: “Our aim is to put the supplier’s website first by sending traffic directly. By doing this we avoid intermediate solutions like external landing pages.”
Google launched its Hotel Search product earlier this year and announced that it was adding vacation rentals to it back in March.
Property managers will therefore benefit as a result of the collaboration as they can strengthen their own brands through increased traffic thanks to the direct bookings that NextPax will be able to facilitate.
Engel added: “NextPax has always highly valued the property manager’s own brand, so putting them in control of all guest communication and their own bookings is key in our development strategy.”
Prominent European property managers such as Cottages, Hoseasons and NOVASOL A/S have already had their inventories published live on Google’s vacation rental listings, which are directly bookable through their own websites.
Engel believes that the direct connection with Google will allow brands to broaden their reaches to millions more travellers across the world, which is supported by his company’s platform. NextPax’s connectivity also fully synchronises all updates to content, rates, availability and inventory.
For more information, visit the NextPax website here.