OYO acquires Amsterdam-based @Leisure Group

New Delhi / Amsterdam / London: OYO Hotels & Homes has agreed to purchase Amsterdam-based vacation rental company @Leisure Group.

@Leisure manages holiday homes, holiday parks and holiday apartments, and OYO has acquired the firm from media and technology company, Axel Springer.

@Leisure Group, through its Belvilla, DanCenter, and Danland brands, offers more than 30,000 fully-managed holiday homes across 13 countries in Europe and through its Traum-Ferienwohnungen brand, it offers a subscription-based home management service with more than 85,000 homes across 50 countries.

In completing the purchase, OYO believes it is a step closer to realising its vision of becoming a global real estate brand while maintaining leadership in the hospitality industry.

OYO global chief strategy officer Maninder Gulati said: “I would like to commend @Leisure Group’s team for the incredible work they have done to bring wonderful and memorable living experiences to travellers around the world by offering beautiful holiday homes, cottages and holiday parks, in 300+ cities across Europe stretching all the way from Kokelv, Norway to Zahara de los Atunes, Spain.

“With @Leisure Group, its team and capabilities, we see OYO further its mission of creating quality living experiences for everyday travellers,” added Gulati.

OYO said its strategic rationale behind the deal is as follows:

1. Globally, Homes presents OYO with a massive opportunity of $2 trillion+ across 100 million+ homes covering vacation rentals and urban homes. Europe is the largest market accounting for 30-40 per cent of this total supply.

2. @Leisure Group has an OYO-like full-stack approach to vacation rentals management, having built deep data-driven capabilities in revenue management, homeowner engagement and property management services.

3. @Leisure Group’s management team led by Tobias Wann, an experienced vacation rental professional, has a growth-driven mindset grounded in financial discipline and prudence, which is evident in the profitable growth of the business historically.

Gulati said: “With Europe spearheading the vacation and urban home rental trend globally, @Leisure Group is uniquely positioned to capitalise on its experience and insights aided with OYO’s full stack approach towards building the world’s largest global vacation rentals business. If one were to look at Europe alone, there is an ever-increasing demand for vacation homes with an increasing trend of booking an entire home.

“Further, in such a market of largely fragmented small and independent players, and a handful of established players, of which @Leisure Group, is one of the largest, we feel travellers will be excited with what @Leisure Group can offer. Through this acquisition, the size and scale of the opportunity can be immediately unlocked for OYO’s Homes business.

“Today, more than 2.8 million holidaymakers from over 118 countries book their holiday every year with @Leisure Group. The combined strength of both brands can scale the opportunity multifold.

“Tobias Wann, CEO, @Leisure Group, will join OYO’s leadership group as CEO, Vacation Homes, OYO Global, and will work with me to turn OYO’s home business into a global by-word for vacation and urban home rentals,” added Gulati.

OYO founder and CEO Ritesh Agarwal said: “We see vacation homes as a unique opportunity with 115,000 units of homes now getting added to our already growing count of beautiful homes and we are excited to continue maintaining our global industry leadership. Our focus, however, will remain to be a beloved consumer brand that has the ability to create a perfect space in every place.

“The @Leisure Group is a great partner and we are excited to broad base their offerings. @Leisure Group has proven capabilities in helping develop Europe into a vacation rentals hotspot and we are keen to leverage their competencies towards ensuring beautiful vacation rental and urban homes experience for millions of tourists from every part of the world.

“I am particularly thrilled to welcome Tobias and team into the OYO family. It is a business decision closely aligned with our overall mission that has incredible potential,” he added.

Launched in 2017, OYO Home already has over 15,000 villas and apartment units globally. The group hopes that the latest purchase will combine OYO’s capabilities of asset management and technology with the presence, local know-how and category-specific expertise of The @Leisure Group in the sphere of vacation rentals.

@Leisure Group CEO Tobias Wann said: “We are delighted to join forces with OYO in its mission of creating quality and beautiful spaces. @Leisure Group was started with a similar mission to identify and service all forms of vacation & urban home rentals, focusing on delivering a hassle-free experience to both homeowners and guests.

“I am delighted to share that we’ve successfully achieved that over the past few years, and now aspire to leverage our synergies to deepen our presence in Europe and look to expand globally,” he added.

Andreas Wiele, president of Classifieds Media Axel Springer SE, said: “@Leisure Group has become one of the best integrated holiday home providers in just four years under the excellent leadership of Tobias Wann and his colleagues. Last year it achieved a record EBITDA of more than €24 million and for this, my thanks go to Tobias and his colleagues.

“For OYO Hotels & Homes, it is thus a perfect platform for driving forward further consolidation in this segment. Axel Springer can now fully concentrate on the further growth of StepStone Group and AVIV Group in the Classifieds segment,” he added.

For more information, visit the OYO website here.