China: Dingdandao [ Smart Order ], known in China as DingDanLaiLe, an alternative accommodation PMS solution provider for short-term / vacation rentals, has raised $10.8 million [70 million renminbi] in Series A and A+ financing rounds.
As reported by local news outlet 36Kr, the rounds were led by Anyi Shengyin and Youzan. It takes the total investment in the company to date to an estimated $12.4 million, following two rounds of seed funding, which included investment from Huadan Angel and IDG Capital.
The startup is seeking to use the proceeds to expand its range of services for short-term rental hosts and diversify into other hospitality segments, such as boutique hotels.
Founded in 2014, Smart Order provides property management software and SaaS cloud services for hotels and short-term rental hosts. The platform then manages information through data processing, technology optimisation, membership and corporation management, allowing clients to improve their efficiency and reduce costs.
In recent years, the company has acquired 30,000 clients in the short-term rental industry and 4,000 paid customers in more than 300 cities worldwide.
Meanwhile, Smart Order has forged exclusive partnerships with China’s domestic version of TikTok, Douyin, and Xiaohongshu to drive direct bookings, and is speaking to video-sharing and social networking platform, Kuaishou. Its founder, Aixiang Shen, believes more alternative accommodation providers will turn their attention to this burgeoning market to allow travellers to socialise remotely and more seamlessly than ever before.
Smart Order will further grow its presence in the short-term rental space in 2021, with plans to establish its footprint in the boutique hotel sector in the next six months.