Tech company Rentl launches program for real estate brokerages and agents

US: Rentl, the tech-enabled short-term rental manager, has launched an end-to-end solution allowing real estate brokerages and their agents to set up rental programs under their own brand.

Powered by Rentl will serve as a comprehensive backend solution, providing the necessary technology and operational infrastructure to service the brokerage’s listings. The program allows the agent to deepen their relationships with clients and give them the opportunity to connect with new rental guests.

The vacation rental industry is expected to reach $170 billion in global value by 2019.

Rentl co-founder and CEO Scott Drexel said: “The vacation rental market has exploded in recent years, which presents a massive and largely untapped opportunity for the single most knowledgeable real estate resource in any market – the agent. Until now, brokerages have been left with two suboptimal choices: build their vacation rental program in-house, or turn away potential clients.

“Powered by Rentl allows them to leverage the brand they’ve worked so hard to build, and enhance the services they provide to clients, without having to take resources away from their core business,” he added.

The program leverages data and technology to add to the revenue for homeowners, therefore providing a more seamless experience for the guests. The bespoke offering to real estate professionals harnesses the same proprietary technology and support infrastructure which have delivered impressive results for Rentl in the past three years.

Furthermore, vacation rental owners will hope Rentl delivers and maintains high revenues for them due to its demand-responsive pricing technology and streamlined communication platforms with local operations managers and service providers.

The program will handle all aspects concerning marketing and operations, such as a branded booking portal on the agent’s website, responsible pricing structures and multi-channel marketing across short-term rental platforms including Airbnb, HomeAway, VRBO, TripAdvisor and Booking.com.

Rentl co-founder and chairman Austin Allison said: “We’ve seen disruption in the ‘for rent by owner’ section of this market and the growth of large online property managers. What we haven’t seen is a solution that empowers agents to leverage their expertise and brand to compete in this new, transformed marketplace.

“Powered by Rentl allows trusted real estate agents to be catalysts for this large and growing segment of the market,” he added.