insurance
Safely CEO Andrew Bate speaks to STRz

Navigating the world of guest screening and insurance

US: Andrew Bate, CEO of Safely.com, discusses how to navigate the complex world of guest screening and insurance in the wake of the pandemic.

  • Please introduce yourself, your company and the services you provide in the short-termย rental industry.
Iโ€™m the co-founder and CEO of Safely.com, the leading insurtech and guest screening solutionย for the vacation and short-term rental market.ย I previously served as a founding advisor to Rented.com and TravelPerk, and co-foundedย HotelUpgrade to help hoteliers identify and attract high margin business travel through guestย perks and upgrades.
Safely.com helps property managers recruit and retain their homeowners by rigorouslyย protecting their property through tailored commercial home insurance, travel insurance, andย effective guest screening. By addressing the two principal homeowner concerns – ‘who is stayingย in my house?’ and ‘what happens if something goes wrong?’ – we provide homeowners with theย peace of mind to enter the attractive short-term rental market.
Since launching in 2015, over $50 billion of homeowner liability has been covered by Safely.com.
  • How has the pandemic affected your business? What are the biggest challenges and opportunities you are currently facing?
2020 was a challenging year for us all, on many fronts. The global travel industry was hit hard –ย with travel halting almost overnight as the pandemic took hold. We had to cut costs whereverย possible, as many companies did, and were able to weather the storm. During this time, weย focused on our customers to help them where possible. We were also able to look internally and
review our processes and products, which was of great benefit once the travel bans were lifted.
Your readers will be well aware of the fact that the short-term rental industry is enjoying a boomย in light of the huge demand for domestic travel this year. This presents both an opportunity andย challenge for us as a business. The opportunity is perhaps obvious: short-term rentals haveย become the accommodation option of choice – why not relocate to a safe, comfortable, home
from home in a beautiful location for a few weeks if youโ€™re able to work and school remotely?
This presents financial impetus for homeowners to access the increasingly lucrative short-termย rental property market. The challenge is around barriers to homeowner acquisition and fulfillingย the traveller demand. There are an estimated 30 million second homes across the US andย Europe that are only occupied four to six weeks per year. These are properties that have never evenย seen a listing on Airbnb, Vrbo or Booking.
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Fear around the idea of letting an ‘internet’ stranger into your home remains the number one obstacle for second homeowners to rent out their property. And this is where our Safely.com insurtech solution can help.
  • Why is guest screening becoming such an integral part of short-term rental property management?
A large proportion of short-term rental properties are family owned. Theyโ€™re special, holdingย lifelong memories and emotional connections. Even those properties that donโ€™t have a personalย connection greatly benefit from tailored insurance.
As mentioned, the main barrier for second homeowners to rent out their properties is worryย around letting an ‘internet’ stranger into their property to sleep in their bed. Property managersย can ease these concerns through effective guest screening to stop the ‘bad guests’ before theyย get through the door – identifying sex offenders, criminals, and the small, but damaging numberย of guests who have already destroyed other homes. Powered by analytics, comprehensiveย guest screening solutions effectively turn internet strangers into trusted guests. The end result:ย a happy reassured homeowner.
The property manager/ owner relationship is built on trust. Property managers need to be ableย to protect the property assets of the owner. Guest screening, together with insurance, is the wayย to earn trust and strengthen owner relations.
  • Guest screening is highly nuanced. How can property managers ensure theyโ€™re getting the right balance between ensuring safety and avoiding discrimination?
Itโ€™s imperative that guest screening is powered by real data analytics. By this, I mean screeningย backed by technology and data and not based on gut instinct and social media ‘sleuthing’.
Relying on internet searches, phone and email correspondence can lead the property managerย to be subjective and judge a guest by the posts they make, how they look, how they sound orย how they write. Data-driven screening removes subjective factors, making the processย objective. The need for human decision-making is removed.
  • Accessing specialist insurance can be a pain point for property managers. Whatย tips do you have for navigating this complex field?
Obviously, nobody wants to approach life with the worst case scenario front of mind. But,ย unfortunately, things do go wrong occasionally and itโ€™s better to be safe than sorry. Particularlyย when it comes to insuring against damage to your short-term rental property.

It is a complex field. For example, we know that many owners rely on Airbnb’s $1,000,000 Hostย Guarantee. This may sound great, but it is called a ‘Guarantee’ instead of your personalย insurance policy for a reason. Other OTAs may have some level of coverage, but it can beย inconsistent.

Guests are sometimes given the opportunity to purchase damage insurance when they book aย rental, but it is the decision of the guest, not the property manager, so it leaves gaps inย coverage.

We suggest having the following in place:

โ—ย $1,000,000 of commercial insurance that covers damage to the homeโ€™s structure, itsย contents, and bodily injury [covering accidents and non-accidents and eliminatingย damage deposit administration]

โ—ย Guest screening to identify sex offenders, felons, terrorists, and bad guests who haveย already destroyed other homes

โ—ย Trip protection and cancellation insurance

Top tip: Always check the fine print – before you discover the damage, especially the exclusions.

  • What are the benefits of using specialist, tailored insurance?

A specialist, tailored insurance product that covers accidental damage gives peace of mind forย the unlikely, but possible, event that things go wrong – because occasionally they do.

At Safely.com, weโ€™ve found that problems occurring in a short-term rental are not as prevalentย as most people think. Only three per cent of reservations result in a claim. A third of these claims are pureย accidents, another third involve silly mistakes, what we refer to as being a result of ‘vacationย brain’, whilst only one per cent of reservations involve intentional damage to a property.

But when disaster strikes, having the right tools in place to deliver coverage for losses isย essential for a property manager wanting to ensure owner satisfaction. Robust damage liabilityย insurance for home, contents and bodily injury removes friction between homeowner, staff andย guest.

Property managers promoting comprehensive vacation rental insurance are more likely toย recruit new homeowners and increase their revenue as a result. Weโ€™re pleased to say thatย managers using Safelyโ€™s insurtech solution report business growth of over 30 per cent.

  • You must have heard some insurance claim horror stories in your time. Are you able to share any highlights with us?

Where to start?! There was a party at the house and one of the guests decided to ski off the roof. In doing so, they hit and disconnected a power line and blew out the power to four homes in the neighbourhood. Amazingly, the guest was not injured.

While vacationing at a home in the California Mountains, a guest failed to lock a bear guard,ย which, as it implies, prevents bears from entering the property. Well, a bear wandered onto theย property and subsequently the home, where the bear helped himself to food in the fridge. Whileย the bear did not sleep in any beds, he did damage some furniture. Fortunately, the bear leftย before the guest returned.

  • Whatโ€™s next for Safely.com in terms of focus and expansion over the coming year and beyond?

With the anticipated growth in direct bookings, weโ€™re focused on helping property managers useย guest screening and insurance to recruit homeowners and protect bookings. Over the last yearย or so, OTAs have changed their cancellation policies and increased their fees. This has resultedย in property managers wanting to reduce their dependence on OTAs and shift bookings to theirย direct website. While the OTAs may provide some level of protection, the property managersย have no protection for direct bookings. This is where Safely.comโ€™s specialist, tailored insuranceย offer will help.

Above all, we remain committed to providing peace of mind to homeowners and propertyย managers alike through the best-in-class risk mitigation. The unprecedented demand forย vacation rentals that weโ€™re currently seeing on a global scale presents property managers withย an opportunity to convince homeowners to list their homes and to do so with them. Byย addressing the homeowners questions of “who is staying in the home?โ€ and “what happensย when something goes wrong?”, we will help property managers grow their business, expandingย our own reach as we do so, both in the US and internationally.

Andrew Bate is co-founder and CEO of Safely.com, the leading insurtech and guest screeningย solution for the vacation and short-term rental market. Since its launch in 2015 over $50 billionย of homeowner liability has been covered.ย https://safely.com/

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