Luxury Explorers’ Collection CEO Mohammed Sultan said: “Governments in the region have put a lot of efforts in diversifying the economy away from oil and a vital sector that has consistently been mapped in strategies for transformative development, particularly in the GCC, has been tourism. Taking our brand to Saudi Arabia is not only an important part of our strategic vision, but it is a testament as well to our commitment to support tourism and hospitality’s path to recovery, and ultimately, long-term growth.

The Mecca properties will be apartments and penthouses that are accessible to Haram and have an uninterrupted Kaaba view, according to Sultan. In addition, concierge services, including an in-house chef, delivery attendants, butlers and housekeeping staff, will also be provided.

Luxury Explorers’ Collection aims to grow its presence in Saudi Arabia in the future by expanding into Riyadh and serving corporate and leisure markets alike.

This plays into Saudi Arabia’s goal to build tourism in the country under Saudi Vision 2030, a strategic framework created by the Council of Economic and Development Affairs to reduce the Kingdom’s dependence on oil, diversify its economy, and develop public service sectors such as health, education, infrastructure, recreation and tourism.

The Kingdom has set an ambitious target of welcoming 100 million tourists by 2030.

Sultan continued: “We always have this vision to re-imagine and re-invent the way people enjoy their holiday break, and Covid-19 opened up a unique opportunity for us to realise this vision.

“We were quick to recognise the need for exclusive properties without compromising the luxury lifestyle. Hence we responded by providing the kind of upscale properties, complete with premium amenities and personalised concierge services: big premium-furnished spaces where they can effectively social distance, while guaranteeing enhanced privacy and increased security in terms of health and hygiene protocols.

“Ultimately, we want to remain true to our promise of being enablers, supporting the tourism ecosystem and consistently looking for new ways to innovate to respond effectively to trends shaping the future of tourism and hospitality,” he added.

To date, the company currently operates 20 listings in prime locations across Dubai.