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UK / Australia: Global verification and membership platform, I-PRAC, has partnered with digital guidebook solution Orana Stay to maximise benefits for both hosts and guests.
As a result of Orana Stay becoming the first and only digital guidebook company to partner with I-PRAC, hosts who sign up for a guidebook with Orana Stay will be able to claim two years of I-PRAC membership for the price of one and a done-for-you ‘trust section’ in the guidebook itself [approved by I-PRAC].
Mobile digital guidebooks allow guests to be just ‘one tap away’ from all of the information they need, reducing the time spent browsing numerous emails.
I-PRAC’s partnership with Orana Stay will place a specific focus on guest protection and peace of mind in order to bridge the ‘trust gap’ between hosts and guests. As of now, short-term rental hosts who sign up for a digital guidebook will automatically be entitled to the two years of I-PRAC accreditation for the price of one, and the free ‘trust section’ in their guidebook.
The trust section will include a host’s I-PRAC certification, unique membership ID, and the guests’ registered booking certificate – which guarantees 100 per cent compensation if something goes wrong with their stay.
The I-PRAC team found that a trust section in a digital guidebook [with all the I-PRAC-approved ‘trust signals’] can increase repeat bookings, excellent reviews, referrals and recommendations and decrease the chances of cancellations by 83 per cent. The company claims to be the only verification and membership platform in the short-term rental industry, as well as a leading consultant and educator in trust marketing and trust psychology.
Managing director of I-PRAC, Neely Khan, said: “Partnering with Orana Stay was a decision that was well thought-through, yet easy to make. We’ve been following their work for a couple of years, and found Orana Stay’s brand values very much align with I-PRAC’s – which has always been the most important deciding factor for us.
“Orana Stay’s team, Karen Graham in particular, was heavily involved with the makings of our popular Trust Trilogy series; and they’ve showcased over and over again how they prioritise the peace of mind and protection of legitimate STR hosts and guests. What impressed us most about Orana Stay’s digital guidebooks is that they’re fully customisable. Meaning, hosts can truly make their guidebooks their own and aren’t restricted in any way – be it related to design, content, or even choice of language.
“Given the team’s impressive grasp of the tech side of things, we’ll also be looking to include even more collaborative integrations in the future, so, Orana Stay’s clients can easily become I-PRAC accredited and get on with delighting and retaining more of their guests. The team and I are super excited to see how this partnership develops; if I’m honest, Orana Stay was already the leading digital guidebook solution in the industry – but now with this partnership, the brand offers even more of an edge that literally cannot be found anywhere else.
“I can say this with confidence because I-PRAC hasn’t partnered with any other digital guidebook companies,” she added.
Orana Stay’s digital guidebooks include upsells, auto recommendations for nearby restaurants, attractions and events, and come with AI-driven translations in 106 languages. Hosts can choose from a range of different designs, as well as request additions and modifications [with fonts, brand colours and photos] – which most competitive brands do not offer at present.
Hosts are encouraged to sign up for a digital guidebook with Orana Stay, after which they will receive a payment waiver code [exclusive to Orana Stay clients], which will grant them two years of I-PRAC accreditation for the price of one. Approval is based on the results of every individual application; and all hosts must provide I-PRAC with all of the requested information in order to become officially verified.
Upon earning I-PRAC accreditation, hosts will receive I-PRAC’s free 19-step members’ guide, helping them leverage their membership for more direct bookings, as well as other ongoing and exclusive resources. This comes as an addition to the free trust section in the guidebook and the support from I-PRAC’s content team.
