The Agency teams up with leading short-term rental company MadeComfy

Australia: Real estate agency The Agency has partnered with short-term rental company MadeComfy to provide a short-term alternative for property investors or homeowners who want to maximise their revenues.

MadeComfy offers a professional, end-to-end Airbnb management service which manages the whole process, including furnishing and styling, photography, housekeeping, linen provision, maintenance, marketing and looking for guests, pricing and revenue optimisation.

The Agency’s national director of property management, Maria Carlino, said: “MadeComfy has a unique market positioning; their company and customer values are in alignment with The Agency – our core focus being customer-centric.

“We are both rapidly growing companies, servicing a similar footprint across the east coast of Australia,” she added.

Tech and service driven, MadeComfy specialises in technology and providing the Airbnb-style service to become one of the industry leaders in the short-term rental space.

MadeComfy CEO Sabrina Bethunin said: “We are partnering with The Agency as we recognised their forward-thinking approach. Also, we work with a similar customer base, location, and we target a similar property quality.

“During the last three years, MadeComfy has invested in developing expertise within the short-term rental property market to empower property owners to achieve maximum returns for their investment. We are excited to be able to offer our services through partners like The Agency who we can trust,” she added.

In addition, MadeComfy focuses on providing a unique ‘guest experience’, as well as installing a pricing model to ensure the highest return on investment for their clients.

Bethunin said: “The first step before onboarding a property is a financial assessment.

“This way we can assess the property’s potential to deliver higher returns for the property owner through short-term rentals. The assessment includes market information on similar properties, as well as our estimated return, based on the properties that we manage in the area.

“Once the property is advertised, we use a sophisticated algorithm that allows us to dynamically manage the pricing of our properties on a daily basis, looking into the day of the week, seasonality, supply and demand and special events,” she added.

Carlino said: “For our valued clients, it is about presenting other options, such as providing a lifestyle choice. Utilising and enjoying their investment property at any given time of the year or by improving rental yields for better returns, and the flexibility to switch short-term to long-term or vice versa.”