WhyHotel is set to launch in Miami in May [Credit: WhyHotel]

WhyHotel to launch in Miami in May

US: Washington DC-based pop-up hotel concept WhyHotel is set to launch in Miami in Florida on 1 May.

The alternative hospitality service provider takes over yet-to-be leased units in new luxury apartment buildings and operates them as fully furnished hotel suites.

WhyHotel plans to operate more than 100 units at a newly-opened 719-unit complex at 3000 NE Second Ave., AMLI Midtown Miami. The complex will include spaces for co-working, private offices and conference rooms, as well as areas for leisure activities, such as bowling alleys and fitness facilities.

Units are furnished and equipped with full kitchens, washer-dryers and high-speed wifi. The company partners with developers and uses its own staff to take care of all furnishing and housekeeping tasks, while it has also integrated the option for contactless check-ins if guests so desire.

In the wake of the pandemic, WhyHotel is accepting anything from short-term to mid-term [over 30 day stays] from 1 May, and stays are bookable from major OTAs including Airbnb, Expedia and Booking.com.

Founded in 2017, WhyHotel has raised just under $40 million in venture capital to date, including a $20 million Series B funding round in December 2019. Its investors include Harbert Growth Partners, Highland Capital Partners, Camber Creek, Working Lab Capital, Geolo Capital, Revolution’s Rise of the Rest Seed Fund, and former Bain Capital Partners MD Mark Nunnelly.

Already operating in Baltimore, Houston and Seattle, WhyHotel is set to announce more locations in due course, according to CEO and co-founder, Jason Fudin, as the company plots further expansion in the United States.

The likes of Domio, Lyric and Sonder have all competed in the same space aiming to provide alternative hybrid accommodation that combines the home comforts of an Airbnb with high-quality amenities that one would expect in a hotel. While Sonder is continuing to grow its business off the back of a $170 million Series E round last June, Domio has gone out of business and Lyric pivoted away from leasing after selling its final location to Mint House.

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