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STRZ Webinar Postcards 2026 (14)

WEBINAR | Using the right data to optimise STR performance | April 28, 16:00 – 17:00 BST | In partnership with Beyond

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Reading Time: 2 minutes

Hosted by STRZ editor – Priya Khaira

In partnership with Beyond

With more short-term rental data available than ever before, from market trends and demand spikes to search traffic and guest behaviour, it’s becoming more and more difficult to identify which signals actually drive revenue. 
 
This webinar introduced clear, practical framework to help property managers cut through the noise and focus on the data that matters most. We broke down how to use three key types of signals: manually interpreted insights, automated data, and emerging trends to inform smarter revenue management decisions.
 
Using real-world examples, we explored how to apply dynamic occupancy-based pricing, listing benchmarking, and booking channel insights to stay competitive. We also looked at how AI and digital tools can support more efficient, data-driven strategies.

Thanks to our expert speakers

Thom Crowe
Thom CroweDirector of Growth Marketing, Beyond
It was great to be a part of this webinar - Priya and the Short Team Rentalz team facilitated a great discussion with an engaged audience. Thanks for having me.
Zak Ali
Zak Ali Revenue Management Expert
Roman Solyanyk
Roman SolyanykEnterprise Account Executive, Beyond
  • Takeaway 1

    More data does not guarantee better decisions without context, it can lead to misplaced confidence and poor outcomes.

  • Takeaway 2

    Occupancy alone is a misleading metric; revenue optimisation requires balancing rate, demand, and timing.

  • Takeaway 3

    The most critical signals are pace vs expectation, price positioning, and the available reaction window.

  • Takeaway 4

    Dynamic pricing tools are often misused success depends on strategy and setup, not just the algorithm.

  • Takeaway 5

    Benchmarking should focus on top-performing competitors and a small set of core metrics, not market averages.

  • Takeaway 6

    Short-term demand spikes (e.g. events) must be distinguished from long-term structural trends to avoid mispricing.

  • Takeaway 7

    Conversion data is more valuable than visibility metrics—impressions without bookings indicate positioning issues.

  • Takeaway 8

    Property managers are better off partnering with local providers rather than building and operating experiences themselves.

  • Takeaway 9

    AI and automation are becoming essential but require clean data, clear objectives, and human oversight.

If you’re interested in sponsoring a ShortTermRentalz webinar series or hosting a bespoke webinar, please get in touch:

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