Booking.com sets up BookingSuite App Store

Worldwide: Booking.com has launched its BookingSuite App Store for accommodation partners to find relevant software solutions for their property in just a matter of clicks.

The store, which is also offering a free trial period for its products and services, has been developed by BookingSuite, a division within Booking.com which provides software solutions that enable accommodation providers to grow their businesses online.

As technology continues to advance, travel experiences and customer expectations are rapidly evolving.

According to research conducted by Booking.com, 47 per cent of global travellers want technology to develop faster to improve their travel experience, and another 47 per cent are excited about the prospect of innovative services like keyless accommodation access going mainstream in 2019.

The BookingSuite App Store aims to cut through a crowded and fragmented market of competing software solutions for their property and narrow in on the best ones that are the best fit for their business.

Furthermore, the App Store provides personalised recommendations for Booking.com accommodation partners based on their preferences for size, location, past performance and industry benchmarking data. It also includes products and services specifically designed to improve the guest experience at their property, including solutions for guest communications, upsell and promotions, as well as online check-in,

With applicable solutions for properties of all sizes, including vacation rentals, apartments, guest houses and boutique hotels, the App Store aims to offer:

• Quick and easy set-up for all solutions, as an accommodation partner’s Booking.com data is automatically imported into the app

• A free trial for all products and services

• All products sync with a partner’s existing Booking.com account, with no need to upload new payment details or remember multiple passwords

• Accommodation partners can cancel solutions at anytime, switching between products and services to find the right ones for their business

Booking.com senior vice president Pepijn Rijvers said: “At Booking.com, our overarching aim is to make the entire trip experience – whether you’re an accommodation provider or a traveller – as smooth and as seamless as possible.

“As with everything we develop through BookingSuite, the whole purpose of the App Store is to make it easier for our partners to quickly find and implement the software solutions that are just right for them so that they can easily manage, optimise and ultimately grow their business online. In a nutshell, we take care of the technology so that they can take care of their guests and focus on delivering the incredible experiences they crave,” he added.

For hospitality solution providers, they will be able securely share their data using their Booking.com credentials for an enhanced, personalised and connected experience. The BookingSuite App Store includes a provider portal to track performance, manage accounts and data connections, as well as handle fee collection in over 50 currencies and translations of all relevant product information into over 40 languages.

The BookingSuite App Store categories for hospitality software solutions include: property websites, price optimisation, guest reviews, guest messaging, online check-in, upsell and promotions and in-stay services.

It is currently available for Booking.com accommodation partners and hospitality software solution providers in Austria, Belgium, Croatia, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Portugal, Spain, Switzerland and the United Kingdom. Meanwhile, Booking.com is expecting to launch the App Store in additional markets in Europe, Asia, Oceania and the Americas in 2019.

For more information, visit the App Store section of the BookingSuite site.