AJL Atelier expands operations with Barcelona office and new hire

Barcelona: AJL Atelier, the boutique advisory firm for the global private accommodation and short-term rental industry, has announced that it has opened a second European office in Barcelona and welcomed experienced partnership manager Luis Kalaf to its team.

Kalaf brings several years of B2B sales experience gained in the short-term rental industry, having previously worked for a number of years as partnership manager for a leading channel manager. He will be joining senior account manager, Nicolas Galantini, and AJL Profitability Solutions architect, Ezio Albanese, in the Spanish office and will take on the role of senior sales and online marketing manager across all of AJL’s solution-focused services.

Co-founded in 2016 by short-term rental industry veteran Simon Lehmann, AJL Atelier, which is headquartered in Zug, is considered to be one of the most experienced advisory firms servicing the global private accommodation and short-term rental industry. AJL provides consultancy, financial advisory, pricing solutions and performance optimisation for property managers and tech solutions globally, and has partnered with many leading and emerging firms in the sector, including OYO Vacation Homes, Vacasa, Revyoos, Operto, Breezeway, Marriott Homes & Villas, Sykes Holiday Cottages, Jetstream, Rented.com, BookingSync and Guesty.

AJL co-founder and CEO, Simon Lehmann, said: “We are doubly proud to both welcome Luis to our team and to expand our footprint with a new office in Barcelona. Luis and the rest of the team in Spain are cementing our full service offering for the professional short-term rental industry by bringing even greater expertise and capabilities to our growing team including additional sales and distribution for our tech solution clients.”